Sprinkles is the most iconic brand in desserts. Started in Beverly Hills California, and now headquartered in Austin, Sprinkles sophisticated take on dessert is led by their celebrity chef and founder, Candace Nelson. Known by many as a judge on “Cupcake Wars” and “Sugar Rush,” Candace and Sprinkles fired the first shot that started the cupcake revolution. From their brand’s iconic dot, to the cupcake ATM, Sprinkles is one of the most defined, on-brand, and well-known confectioneries in the US.
In Sprinkles commitment to extend their in-store experience to users around the country, they turned to BHW to help craft a new responsive website powered by a robust content management system (CMS). BHW worked with Sprinkles to understand their brand and goals, collaborating to define a new and elegant content solution. Launched in 2019 the new website aligns Sprinkles online presence with their ever-evolving, ever-expanding, and ever-delighting bakeries.
BHW remains highly involved in numerous ongoing and upcoming Sprinkles digital design and development efforts.