Competitor Audit

Whenever we design or develop a new application, we are able to rely on our decades of experience that spans dozens of industries. We combine that with the hard earned expertise that our clients bring to the engagement. From there, we evaluate similar applications to quickly learn a number of “free” lessons and draw inspiration.

We look at app store reviews, release histories, current design patterns, popular features, defining characteristics, and many other data points. This allows us to take guidance where appropriate, define our niche within these applications, and not repeat mistakes others have made previously. We are able to do this with direct competitors, related applications, or simply software intended for a similar demographic. The lessons learned from this process help inform our product roadmaps, UI/UX designs, and the prototyping processes.