The BHW Group Portfolio

The Habit Burger Grill | Mobile App and Kiosk

Habit Burger - Mobile App Habit Burger - Mobile App Habit Burger - Mobile App Habit Burger - Mobile App

The Habit Burger Grill is a fast-casual restaurant chain headquartered in Irvine, California. Habit operates over 250 restaurants concentrated on the West and East coasts. Our work with The Habit Burger Grill, started with a mission statement we developed together:

We must remember what it means to be “Established 1969 - Santa Barbara, California” and seek to build upon the consistent, genuine, and personable in-store experience that has made The Habit so successful. At the same time, we must also understand that the ways in which guests want to order, wait for, and enjoy their Habit is changing.

With this guiding statement, we quickly determined our aim to joyfully expand when, where, and how first-time and loyal guests are able to interact with The Habit by crafting an in-store and mobile digital experience that extends and adapts to both where Habit guests are today, and where they will be in the future. We are thoughtful and genuine in how we approach, request permissions from, conditionally upsell, and promote items to our digital guests. We seek to build an ever-increasing trust with these guests and reciprocate with new found utility through location services, streamlined payment methods, fast ordering options, customized experiences, and select limited time offers. We have designed and architected a solution that is built to scale for current and future needs of guests and the greater Habit technical ecosystem.

We are happy to announce that BHW, in partnership with Habit, has designed, developed, and launched an industry-leading mobile ordering app, a world-class in-store ordering kiosk, and a resilient and highly performant fulfillment system that makes these apps possible. Our app and in-store kiosk have considerably increased average check prices over traditional ordering channels while delivering incredibly high conversion metrics, reduced wait times, fantastic App Store reviews, and remarkably high repeat usage rates.

BHW remains highly involved with numerous ongoing and upcoming projects with Habit. We continue to design and develop improvements to completed projects and have several additional projects underway.


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