BHW Group Blog

5 Reasons You Must Have a Mobile Friendly Website

At one time, building a well-designed, user friendly website was enough to position your business to compete with the big boys. But technology changes rapidly, and a great website is no longer enough. Mobile apps are important, but even they cannot replace a top quality mobile friendly website. Thanks to the meteoric rise of smart phones and tablets, it is now absolutely essential to ensure that your website is mobile friendly. Here are the top 5 reasons why.

5 Reasons You Must Have a Mobile Friendly Website

1. Customer Demand

With roughly half of all web searches now taking place on mobile devices, customer demand is the main reason to make the switch. Today’s increasingly savvy shoppers move effortlessly between devices. Someone might see your product on her smart phone, research it later in the day on her tablet, and then bring it up on her laptop that night to show the family. Customers expect their web experience to move seamlessly along with them. If your website gets bogged down or refuses to open on a mobile device, customers will simply move on to the next one. This translates into a real loss in potential sales.

2. Google Penalties

In April 2015, Google rolled out sweeping new changes to its algorithm that focus heavily on mobile friendliness. Websites that are mobile friendly saw an increase in their rankings, while those that are not took a hit. Google’s algorithm considers mobile design holistically, taking into account everything from how fast the page loads to how readable it is on a small screen. If you want to keep your Google rankings high, your site must be optimized for mobile use.

3. Local SEO

SEO, or search engine optimization, includes everything that you do to get higher rankings in Google and other search engines. Local SEO is how you optimize your website for local searches, or those conducted in your immediate area. As more and more customers search for restaurants, shops, and other businesses while on the go, local SEO has become more and more valuable. You don’t want a potential customer to drive right by simply because he did not find your business in a mobile search. A mobile friendly website with excellent local SEO will ensure that you reach customers in your local area who want exactly what you are selling right now.

4. Keeping Up With the Competition

The reality is that mobile friendly websites are here to stay, and businesses of all sizes have made it a priority to ensure that their websites are optimized for mobile usage. Small businesses have enough trouble keeping up with large corporations, and they live and die by customer loyalty. If your website is not mobile friendly, your customers might begin to simply pass you by.

5. Ease of Use Across Platforms and Devices

While mobile apps are an excellent way to connect with new prospects and deepen engagement with existing customers, they are not enough on their own. Rather than switching back and forth between a mobile app and a computer friendly website, many customers prefer to engage with a single website across all of their platforms and devices. Responsive design is a technique that allows you to use the same URL for both desktop and mobile devices. A meta tag known as the meta viewport tag instructs the page to automatically render in the proper size and dimensions for the viewing screen. This means that no matter what type of device a customer uses, your website will appear optimized for that particular device.

A great mobile friendly website does not need to be expensive or time consuming to develop. Responsive design, deeply engaging content, and good local SEO are basic requirements that are easy for a professional web development team to fulfill. While a good website and mobile app are important, a mobile friendly website has quickly become a crucial need for any business, regardless of size or product line.

Do you need an expert in mobile website development? With a team of specialists covering a wide range of skill sets and backgrounds, The BHW Group is prepared to bring your vision to life. Contact us today to discuss your ideas.

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Paul serves as the primary point of contact for many of BHW’s clients. He assists app owners in making high-level decisions and guides them through the design, development, and deployment processes. As a developer, Paul has worked on numerous web and mobile projects, including several of BHW’s flagship applications. When not at the office, he can often be found at the Alamo Drafthouse, the Flying Saucer, The Ballpark in Arlington, or The New Movement.