BHW Group Blog

In 2015, we believe the app development market will see 8 significant changes. We've created an infographic to walk you through the changes in the mobile development market and the statistics to help you understand the impact. Fact, App development revenue will reach 100 billion in 2015.

Mobile applications have exploded in popularity as consumers grow more and more attached to their smart phones. To the customer, a smart phone acts as a sort of one-stop shop where he or she can do anything from booking a table at a restaurant to buying tickets to the hottest show in town. For the business owner, mobile apps provide nearly unprecedented opportunities to engage the customer and provide personalized service.

Today it’s easy to assume there is a mobile app or website for anything you need. Businesses are compelled to represent their brand, products, and services in the mobile space in order to keep up with competition, maintain market share, and attract new customers. Increasingly there are stiff penalties for ignoring your mobile presence with your customers and prospects.

Developing one or more mobile apps is a smart choice for many companies. Apps help you engage directly with consumers, perform market research, and enhance brand loyalty. Because of the specialized skill set required, many businesses find it more cost-effective to hire a specialized app development company rather than going it alone.

This article will focus on what it means to be an Austin web development company and how that affects the way we work, what it’s like to work with us, and our overall approach to web development. Just to mix things up, I will use various Austin businesses and attractions to introduce my points.

Moving into web and mobile app development is a strong business decision for many companies. Building apps lets you interact directly with your customers in exciting new ways, and can strengthen brand loyalty among consumers. It gives you a new channel for getting your message out, and even lets you learn more about your target market.

2015 marks BHW's ninth year of web development in Austin. It's fun for us to chat with old clients and hear that they're still using systems we built for them nine years ago. Recently during a college recruiting trip we actually had to register for a career fair and post jobs in a system that we built for a client in 2002. We're so happy to see projects like these stand the test of time, because nine years in web development might as well be an eternity.

Data analysis and presentation tend to be common weak points of web and mobile applications for many businesses. Most have legacy reporting solutions, which still use straight SQL queries for reporting. This provides little, if any, flexibility to the user.