Mobile apps have become a priority in today’s always-connected world, and they provide a golden opportunity for small businesses to compete on a level playing field with the big boys. Yet customers have literally thousands of apps from which to choose, and it is easy for yours to get lost in the crowd. In addition, some apps are inherently broken, whether due to design flaws or unfocused ideas. To give your mobile app the best chances for success, make sure you avoid the top 5 reasons why they fail.