BHW Group Blog

Mobile

December 18 2014
Paul Francis / Mobile
Mobile Development in 2015

In 2015, we believe the app development market will see 8 significant changes. We've created an infographic to walk you through the changes in the mobile development market and the statistics to help you understand the impact. Fact, App development revenue will reach 100 billion in 2015.

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November 6 2014
Paul Francis / Mobile
How Long Mobile App Teaser

Developing one or more mobile apps is a smart choice for many companies. Apps help you engage directly with consumers, perform market research, and enhance brand loyalty. Because of the specialized skill set required, many businesses find it more cost-effective to hire a specialized app development company rather than going it alone.

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September 16 2014
Paul Francis / Mobile
Mobile Development Google Analytics

In my previous 2 articles, I provided an overview of both mobile websites and native mobile apps, as well as discussing the benefits and drawbacks of each. These are the two main pieces of a mobile strategy and understanding them individually is crucial to crafting an effective mobile app development plan. But, knowing how and when to combine these technologies is what sets the top mobile players apart.

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August 19 2014
Paul Francis / Mobile
Mobile Website - Responsive web example

In my previous article, I discussed the benefits and shortfalls of creating a native mobile application. This installment will cover the pros and cons of making a mobile website. A mobile website differs from a native mobile application in that it is not installed directly to a phone or tablet, but is viewed in a mobile web browser. These websites also differ from websites seen when browsing on a computer, in that they are visually redesigned or reorganized to better fit a smaller screen. Given that users spend more time browsing on mobile devices than traditional computers, we need to be creating websites with this in mind.

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August 2 2014
Paul Francis / Mobile
Native Mobile App Alert

Mobile is no longer the future. Mobile is here and it has arrived with a ring. Mobile is so here, in fact, that even the most entrenched old-age companies are clamoring for Android and iPhone apps. And that is fantastic! But, it is very important that companies consider all of their options before investing a moderate amount of effort and capital into a native mobile app.

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March 28 2014
Paul Francis / Mobile
Social Engagement on Letterboxd

This is the second part in a two-part series on mobile engagement. The first part can be found here. This second article will expand on the first by describing how you can utilize social features to create mobile engagement.

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December 3 2013
Paul Francis / Mobile
Plants Vs Zombies engagement example

Businesses who have developed, promoted, or designed a mobile app know just how difficult it is to get downloads. Some companies have spent countless hours and thousands of dollars for a small number of installs in hopes of their app “going viral” and becoming popular.

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November 13 2013
Paul Francis / Mobile
geofence in mobile apps

Geofencing is a popular option for modern mobile applications.  The concept of a geofence is simple; draw a virtual boundary around a point on a map, like a fence around a yard, which can then monitor when a mobile device crosses the boundary.

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