Mobile

If you have written an Android app of even moderate size, you have likely implemented and utilized a SQLite Database. The internet is full of "helpful" examples on how to write the code needed to do this. Although many of these guides will get developers up and running, they can leave them stranded when it comes time to upgrade the app and by extension the app's database.

In 2015, we believe the app development market will see 8 significant changes. We've created an infographic to walk you through the changes in the mobile development market and the statistics to help you understand the impact. Fact, App development revenue will reach 100 billion in 2015.

Developing one or more mobile apps is a smart choice for many companies. Apps help you engage directly with consumers, perform market research, and enhance brand loyalty. Because of the specialized skill set required, many businesses find it more cost-effective to hire a specialized app development company rather than going it alone.

In my previous 2 articles, I provided an overview of both mobile websites and native mobile apps, as well as discussing the benefits and drawbacks of each. These are the two main pieces of a mobile strategy and understanding them individually is crucial to crafting an effective mobile app development plan. But, knowing how and when to combine these technologies is what sets the top mobile players apart.

In my previous article, I discussed the benefits and shortfalls of creating a native mobile application. This installment will cover the pros and cons of making a mobile website. A mobile website differs from a native mobile application in that it is not installed directly to a phone or tablet, but is viewed in a mobile web browser. These websites also differ from websites seen when browsing on a computer, in that they are visually redesigned or reorganized to better fit a smaller screen. Given that users spend more time browsing on mobile devices than traditional computers, we need to be creating websites with this in mind.

Mobile is no longer the future. Mobile is here and it has arrived with a ring. Mobile is so here, in fact, that even the most entrenched old-age companies are clamoring for Android and iPhone apps. And that is fantastic! But, it is very important that companies consider all of their options before investing a moderate amount of effort and capital into a native mobile app.

This is the second part in a two-part series on mobile engagement. The first part can be found here. This second article will expand on the first by describing how you can utilize social features to create mobile engagement.

Businesses who have developed, promoted, or designed a mobile app know just how difficult it is to get downloads. Some companies have spent countless hours and thousands of dollars for a small number of installs in hopes of their app “going viral” and becoming popular.